How to Create a Media Kit Page That Lands Brand Deals
A good media kit page turns a curious brand into a paying partner. Here is how to build one that shows your value and makes saying yes easy.
A brand wants to work with you. They visit your page, look for a few key facts, and decide in about a minute whether to reach out. A strong media kit page gives them everything they need in that minute, so the answer is yes. This guide shows you exactly what to put on it, in plain steps, even if you have never made one before.
Think of your media kit as a small sales page about you. Not bragging, just proof. It answers the questions every brand asks: Who are you? Who follows you? Do your posts actually work? And how do we book you?
What a media kit page actually is
A media kit is one simple web page that sums up who you are as a creator and why a brand should pay you. In the past people made PDF files and emailed them around. A live page is better. It is always up to date, it works on any phone, and you can send it with a single link.
You do not need a huge following to have one. Brands care more about a clear, honest page than a giant number. A small creator with a focused audience and a tidy media kit often wins deals that a bigger, messier account loses.
The parts every media kit page needs
Keep it to one page. A brand should be able to scroll top to bottom in under a minute and get the full picture. Here are the parts to include, in order.
- A short intro. One or two lines that say who you are and what you post about. "I make simple home cooking videos for busy parents" beats a long paragraph.
- A clear photo of you. People buy from people. A friendly, well-lit photo builds trust fast.
- Your audience numbers. Follower counts on each platform, plus who your audience is: rough age, main countries, and whether they are mostly men or women.
- Real results. Average views, likes, saves, or clicks. If you can, show engagement, which just means how many people react to your posts compared to how many follow you.
- Past brand work. Logos or names of brands you have worked with, or examples of posts you are proud of.
- What you offer. The types of content you make: reels, stories, a full video, a blog post, a photo set.
- A way to contact you. A simple form or an email. Make this impossible to miss.
You do not have to fill every part on day one. Start with what you have and add more as you grow.
How to show your numbers without lying
Honesty wins here. If a brand runs a campaign and your real numbers are lower than what you claimed, they will not book you again, and they talk to other brands. So show true figures.
Use averages, not your single best post. "My reels average around 8,000 views" is more trustworthy than pointing at one video that hit a million. If your reach goes up and down, say a range. Brands respect a creator who knows their own numbers.
If your follower count is small but your audience is very engaged, lead with engagement instead. A page that says "most of my followers save and share my posts" tells a brand your audience actually listens. That is worth more than raw size.
Write a short pitch, not a resume
The words matter as much as the numbers. Instead of listing facts, tell a brand what working with you feels like and what they get out of it. Focus on their goal: more sales, more followers, more trust.
Here is a simple way to think about it. A weak line says "I have 20,000 followers." A strong line says "I help small food brands reach 20,000 home cooks who trust my recommendations." Same number, but the second one connects your audience to their result.
If you find writing about yourself hard, the same skills used to write a founder story that builds loyalty apply here. Be human, be specific, and show why you care about your topic. Brands want a real person, not a stiff bio.
Make it easy to book you
Many creators lose deals at the last step. A brand is ready to talk, but there is no clear way to reach out, so they give up. Do not let that happen.
- Add a short contact form right on the page. Ask for name, brand, email, and a quick note about what they want.
- List the ways you like to work: a single post, a set of posts, or a longer partnership.
- If you are comfortable, share starting prices or a "packages from" line. This filters out people with no budget and saves you both time.
- Reply fast. Even a quick "thanks, I will send details today" keeps the deal warm.
Sharing rates is a personal choice. Some creators list them to save time, others prefer to talk first so they can price by the project. Both work. Just make the next step obvious either way.
Design it for phones first
Most brand managers will open your link on their phone, often while scrolling between meetings. If your page is hard to read on a small screen, you lose them. Big text, clear spacing, and tappable buttons matter.
Keep the layout simple. One column, clear headings, short chunks of text. Test it on your own phone before you share it. If you want a deeper look at getting this right, see how to design a mobile-first website for every phone.
Keep it fresh
A media kit is not a set-and-forget task. Old numbers make you look inactive. Set a reminder to update it every month or two. Refresh your follower counts, swap in your newest strong posts, and add any new brand you worked with.
This is where a live page beats a PDF. You edit one page and the link stays the same, so anyone you sent it to sees the current version. No re-sending files, no "latest final version 3" confusion.
A quick example
Say you make skincare videos. Your media kit page opens with a warm photo and one line: "I test drugstore skincare so my followers do not waste money." Below that, your numbers: your platforms, that most followers are women aged 18 to 34, and your average reel views. Then three of your best posts, two brand names you have worked with, and a short line: "I make honest reviews, tutorials, and unboxings." At the bottom, a simple form. A brand reads all of that in under a minute and knows exactly why to reach out. That is the whole job.
Where to build your page
You can build a media kit page anywhere you can make a simple website. The goal is a clean, fast, one-page site with your own link that you fully control. A builder like vq.pe lets you put together the page, add a contact form, and use your own web address without any coding, so you can launch in an afternoon.
If you also sell your own products or presets, the same site can hold both. Many creators pair a media kit with a small shop and even sell presets and templates on autopilot from the same place, turning one link into your full creator home.
Your media kit is the tool that turns interest into income. Start with a single page, fill in the parts you have today, and share the link the next time a brand reaches out. You can always make it better as you grow, but the best version is the one that is live and ready when opportunity knocks.
